All B.A. in Business Management students take a series of core courses in management, marketing, accounting, and finance.

You can then choose a concentration in human resource management, business communications, global business, or management, allowing you you to focus on the knowledge and skills you need to advance your career.

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Business Management, B.A., Core Courses

  • Foundations of Business Management (BUSN301)

    An exploration of the foundations of modern management theory and practice including how external and internal environmental factors impact the practice of business management. Topics such as global forces, political and legal forces, socio-cultural forces and demographic forces will be used to develop an understanding of the complexities in business management today.

    3 credits

  • Foundations of Human Resource Management (BUSN302)

    Introduction to the functional area of business called human resources management. Study the functions of attracting, retaining, motivating and managing the people who work in organizations. Study how human resources is involved in the recruitment, selection, employment, compensation, training, development, safety and termination of employees.

    3 credits

  • Introduction to Marketing Management (BUSN323)

    Study of marketing concepts and decision-making processes related to marketing management in a marketing-oriented firm. Examination of key strategies of consumer and business-to-business marketing and mission-critical variables from within a relationship marketing focus. Development of a course project and its presentation to a business audience using state-of-the-art business presentation techniques.

    3 credits

    Prerequisite Courses: BUSN308

  • Information Technology and Applications (BUSN360)

    New: Understand and use information technology and business applications software to solve business-related problems. Collaboration tools, social media tools, databases and spreadsheets. Ethical issues with data and information management. Learners may not receive credit for both BUSN360 and ORGL370.

    3 credits

  • Accounting for Managers (BUSN420)

    Introduction to financial accounting concepts as the language of business. Financial decision-making using key ratios and financial statements. Managerial understanding of principles of stewardship and ethical issues found in accounting.

    3 credits

  • Business Law (BUSN430)

    Study of the legal and regulatory environment of business including sources of the law, structure of the court system, and different classifications of law. Analysis of the relationships between different types of business law. Study of major types of business organizations. Impact of technology on various aspects of business law.

    3 credits

  • Financial Decision Making (BUSN480)

    Focus is on the conceptual understanding and practical application of finance information. Participation in a simulation project in which learners in teams “run” a business using a computer program. Decision making about the business will include financial decisions as well as the integration of other disciplines learned in the program such as human resource management, marketing, and accounting.

    3 credits

    Prerequisite Courses: BUSN301, BUSN302, BUSN323, BUSN420, ECON404

  • Business Capstone (BUSN491)

    Demonstrate professional and personal growth by synthesizing business content learned during the degree program. Deliver a client-focused solution to an organizational need by engaging in experiential learning. Collaborate with classmates and/or organizational representatives. Participate in career exploration and development experiences. Prerequisites: BUSN301, BUSN302, BUSN323, BUSN360, BUSN420, BUSN430, BUSN480, ECON404, and MATH301M.

    1 credit

    Prerequisite Courses: BUSN301, BUSN302, BUSN323, BUSN360, BUSN360, BUSN420, BUSN430, BUSN480, ECON404, MATH301M

  • Managerial Economics and Organizational Architecture (ECON404)

    Explores economic theories and tools and how they are applied to business. Investigates principles and concepts of microeconomics and macroeconomics.

    3 credits

  • Managerial Mathematics (MATH301M)

    Study of mathematically based procedures, including analytical procedures and decision-making models.

    3 credits


Business Management
  • Strategic Management and Planning (BUSN308)

    Strategic management and planning as applied to business organizations. Applies key principles of strategy to business problems, analyzes internal and external factors that affect strategic planning and management, and applies strategic planning models to historical and current business problems. Implementation and execution of business strategy is also discussed. Prerequisites: BUSN301 and BUSN323

    3 credits

    Prerequisite Courses: BUSN301, BUSN323

  • Global Management and Leadership in Business (BUSN310E)

    Equip managers and leaders with a framework for formulating strategies to thrive in a global marketplace. Develop global managerial and leadership perspectives on business opportunities and challenges in global trade, competition, modes of market entry, investment systems, power distance, communications, member cultures, and other leader/manager challenges.

    3 credits

    Prerequisite Courses: BUSN301

  • Professional Project Management (BUSN320)

    Introduction to the principles of project management including the role of the project manager, types of projects, stages of a project, project variables, and project processes. Examines the organization, planning, and controlling of projects and provides practical knowledge on managing project scope, schedule and resources.

    3 credits

  • Operations Management (BUSN401)

    Efficiently and effectively manage the processes to produce and distribute products and services. Operations within both product and service companies will be addressed. Topics include managing purchases, inventory control, quality control, storage, logistics and evaluations. The use of measurement and analysis of internal processes will be highlighted.

    3 credits

Global Business Concentration
  • Experiencing Global Business (BUSN375)

    Experience a country’s cultural, business/economic, educational and spiritual climate by traveling internationally on a Bethel-sponsored trip. Explore international business through company visits, guest lectures, assignments and reflections. Required for the concentration in global business management. Prerequisite: E General Education course.

    3 credits

  • Cross-Cultural Communication (COMM340E)

    Examination of the influence of cultural values on human verbal and nonverbal interactions. Analysis of theories of cross-cultural communication and principles of effective cross-cultural process. A portion of this course is online.

    3 credits

Business Communication Concentr.
  • Business Communication (BUSN304)

    Focus is on effective strategies for business communication, including formats used for various types of business writing. Emphasis is on writing to meet the needs of specific readers.

    3 credits

  • Interpersonal Processes (COMM331)

    Study of the fundamental aspects of interpersonal communication, integrating the pragmatic dimensions of dyadic interaction with theoretical principles. Exploration of both personal and professional relational themes of self-disclosure, dyadic conflict and strategies, verbal and nonverbal messages, and empathic listening. Issues of gender are considered. A portion of this course is online.

    3 credits

  • Communication in Organizations (COMM332)

    Practical exploration of communication practices and issues in nonprofit and for-profit organizations. Topics include organizational structure, gender, corporate culture, conflict, leadership, and diversity. Case studies will include multi-national organizations. A portion of this course is online.

    3 credits

  • Computer Mediated Communication (COMM444)

    Focus is on the practical and theoretical concepts of computer-mediated communications and the styles used in personal, social, and professional environments. Learners will evaluate computer-mediated communication theory, practices, and processes as applied to new electronic media in relation to interpersonal relationships, developing group communication, and supporting public communication both locally and globally. A portion of this course is online.

    3 credits

Human Resources Concentration
  • Compensation (HRMA305)

    Focus on the use of compensation to attract, retain, and motivate employees. Basic concepts and applications of compensation. Assignments and course project will center around a case study for which learners will develop a basic compensation program.

    3 credits

    Prerequisite Courses: BUSN460, HRMA235, HRMA401

  • Benefits (HRMA307)

    Benefit programs are typically the single greatest cost directly managed by the HR function. Benefit programs also have significant impact on the recruitment, retention, and motivation of employees. A wide range of benefit program designs, including an analysis of relative costs, value, and relationship to business strategy are contained within this course.

    3 credits

    Prerequisite Courses: BUSN460, HRMA235, HRMA401

  • Employment Law (HRMA401)

    Exploration of the laws that govern workplace behaviors and decisions. Topics will include illegal discrimination, harassment, recruiting and hiring decisions, etc. Learners will use case studies and apply their learning to real-life experiences.

    3 credits

    Prerequisite Courses: BUSN460, HRMA235

This course listing reflects the current term at Bethel. Note that all courses and requirements are subject to change.